Representation

Record Labels
A record label is essentially a brand or trademark.
They are often responsible for the production, manufacture, distribution, marketing and promotion of albums.
They enforce copyright laws.
They conduct scouting and development of artists.
They maintain contracts with recording artists and their managers.

The Big 3: The Majors
Warner Bros
Universal
Sony

Who are Little Mix and The Vamps signed to?
Little Mix - Columbia Records
The Vamps - Virgin EMI Records

Independents
They operate without funding from the majors. Indie labels range from home based hobby labels to highly profitable, large businesses. Some large indie labels are actually distributed by the big three major labels.

Representation
The media are in the business of describing things to us. They represent people and types of people to us so that we end up feeling that we know what they are like.
Representation is a mixture of the thing itself the opinions of the people watching


A stars image becomes a readily recognised sign that is used in many different media forms. A pop star his a manufactured image and does not correlate to their personality behind the image.

In most of these cases it is unlikely that you know these people personally - the impression that you have of them must come from the media. They have given us descriptions that have affected our views of these people.

Any representation is a mixture of:
1. The thing itself
2. The opinions of the people constructing  the representation.
3. The reaction of the individual to the representation
4. The context of the society in which the representation is taking place.

Little Mix 

Little Mix as stereotypical popular girls are portrayed through their long hair down whereas when they where nerds, their hair was up. The also aren't wearing a lot of clothes by them doing this it is representing that in order for boys to like you, don't wear a lot of clothes. This is the wrong message being put across as it's making girls feel insecure with their bodies as some may not have the confidence to wear clothes that are revealing. They are females and they are 23 - 26 and they are all white which generally white girls are portrayed as popular. They are inclusive with different types of people however exclude the bully who was rude to the nerd boy. When the girls form to popular girls they challenge the stereotype as they are nice to the boy who gets bullied.

The popular blonde female is portrayed as a nasty girls who conforms to the popularity that Is stereotypically portrayed in teenage movies. She is a white female and she plays a nasty girl. Stereotypically the popular girls in teenage movie are usually white and have long blonde hair. The popular girl is very exclusive to people who she doesn't approve of being 'popular' based on how they look. The popular girl portrayed in 'Black Magic' is also wearing clothes that are revealing and this is a stereotype of 'popular girls'

The Vamps 

The vamps in 'somebody to you' are represented as 'cool boys' by the way they dress and the way they are represented. I can also see this as stereotypically 'cool popular boys' have girls 'chasing after them' and interested in them, this is shown in the vamps that girls are showing and interest in not necessarily what they do but how they look. the 'cool boys' come from what they are wearing for example the leather jackets, the unbuttoned shirts etc

The group of girls in 'somebody to you' are represented as girls who are interested in the boys, this shown through the camera and editing especially shot reverse shot.

In the beginning it was based on just the boys and you could slightly see the girls. When the girls where shown they were wearing clothes however further on the music video the girls are shown on camera an increasingly amount, however now are wearing revealing clothes as they believe in order to draw the boys attention. The need to wear clothes that are revealing (bikinis), which is the wrong message being portrayed. This attention draws to the girls being white, which is a complete unfair representation as there  are no black girls in the video intact no black people which is highly exclusive and projecting a message that is completely wrong. This implies that you can only have fun and seem desirable if you are white.