Music Video Study

Music Video Study

Little Mix

Formed in 2011 on the X Factor- the only group to ever win the X Factor

Signed to: Synco (Simon Cowell's own label) / Columbia

Style: Pop with R&B influences

4 albums: DNA (2012), Salute (2013), Get Weird (2015), Glory Days (2016)- All toured albums.

Band makeup: aged 24-26- ethnically diverse

Number 1s: Cannonball, Wings, Black Magic, Shout Out to my Ex.

Singles: 17 released in the UK

Limited success in the USA - only 3 of their songs have entered the top 100.

Black Magic, which got to chart position 67.

The Vamps

The vamps first formed in 2011 - James McVey, who already had management, decided he'd like to be part of a band, and subsequently found Brad Simpson through his YouTube channel. The pair wrote songs together in late 2011, and they met drummer Tristan Evans through Facebook in 2012.

Signed too: Virgin EMI records/Island Records/Mercury Records

Style: Pop rock

4 studio Albums: Meet the Vamps (2014), Wake up(2015), Night and Day-night edition(2017), Night and Day-day edition(2018).

Band Makeup: aged 23-25- ethnically the same

Number 1s:

Singles: 18 released in the UK

Demi Lovato 

Began her career in 2002- Rose to her artist fame from performing in various tv shows- Disney, Camp Rock etc.

Signed to: Hollywood Records/Walt Disney Records/Island Records/ Polydor Records/Safehouse Records.

Style: Pop Rock and RnB

Studio Albums: 6 studio albums

Demi is 27 years old.

33 singles.

Extremely successful.

Black Magic

Setting: School

Editing: Starts with straight cut editing then goes to shot reverse shot when the boy calls the girl over then when the girls transform the shot reverse shot continues.

Mise-en-scene: Starts with 'geeky' clothes which can be viewed as unfashionable when the girls are 'un-popular' then as they transform to popularity their clothes change with them as being fashionable and revealing.

Narrative: The girls are treated badly as 'geeks' then when opportunity rises to become popular they use it and spread love around the school where its due; also hate when its due.

Represents women as; Strong, independent and leaders- yet in a sense controlled by society.

Represent men as: Weak and smart- objectifying women and what they wear and how they act.

Intertextuality with: The craft 

Somebody to You

Setting: Beach/Beach house

Editing:Was edited in tune with the song 

Mise-en-scene: Girls wore revealing costumes like crop tops and bikinis whereas the boys wear beach clothing-shorts, tank tops. Use instruments and props and there's also use of a football and tennis court.

Narrative: Portrays the life of teenagers if you look and act a certain way however is more a performance.

Represents women as: Objects for men's pleasure- only slim white women are able to wear revealing outfits and hang around the boys.

Represents men as: Controlling and dominant.

Intertextuality with: