Reception Theory

Reception Theory -  Stuart Hall
Preferred reading: Audiences accepts the intended messages from the producer.
- Audiences believe that Little Mix can perform magic and have to power to help people.
- Audiences believe that The Vamps are cool, happy and can get any girl they want to.

Negotiated reading: Audiences partly accept, partly reject the message intended by the producer.
- Audiences may not be interested in either celebrity so do not watch the video, but enjoy the music.

Oppositional reading: Audiences completely reject the messages intended by the producer.
- Audiences may not value Little Mix/The Vamps.
- Audiences completely disagree with the stereotypical characters.