Monday, March 2, 2020

Keywords

Uses and Gratifications - The 4 ways that audiences consume media; Personal Identity, Social Interaction, Entertainment and Information.
Male Gaze - Media products are predominantly made for heterosexual males and women are usually sexualised or objectified for entertainment.
Patriarchy - One who is of higher power than another.
PSB - Public Service Broadcaster.
Intertextuality - when parts of a media text is presented as a reference from another media text from the past
Parody - when a part of a media text is presented to 'take the mickey' of another media text (intertextuality for the purpose of making fun)
Direct Address - When characters in a media text are purposely trying to communicate to the viewer
Connotation - Something that can be associated by other words - what something suggests
Dominant Representation - Representation through people who are in hierarchy or in higher power than others.
LARI - Language, Audience, Representation, Institution
Contexts - The social, historical and cultural backgrounds towards a media text and how it makes up the media text.
What three areas does camera language cover? - Camera shots, camera angles, 
Codes and conventions - Codes are signs that have different meaning depending on the media text, conventions are things that are normalised within the genre/setting.
Target Audience - Where a media text purposefully attracts certain audiences.
High Angle - When the camera looks down on the point of focus, making a character or object look vulnerable or innocent.
Low Angle - When the camera looks up at the point of focus, makes the character or object look powerful and strong.
Continuity Editing - The process of editing different components from a single shot into a sequence to present to the audience the consistency of a story line.
Ways to listen to music - Youtube, spotify, Apple Music, Soundcloud
Jingle - a short slogan, verse, or tune designed to be easily remembered, especially as used in advertising.
Regulator of Radio - OFCOM
Commercial Radio Stations - Stations that are funded by advertising.
Mode of address - how a media text speaks to the audience
Ways to access radio - Online, DAB, Radio, Mobile Phones and mobile devices, Smart speakers, TV, DVD
Audience collector for the radio - RAJAR
How the live lounge target different audiences - through providing artists of different genres, nationalities, level of fame, ethnicities, and include cover songs from the artists choice. 
How live lounge meet the PSB requirements - Live lounge entertains viewers, and also have no advertisements.
Audience collator of radio - RAJAR
Regulator - OFCOM
Identify a commercial radio station - Capital
Mode of address - How a media text speaks to the audience, whether its formal or informal.
4 ways to access the radio - Youtube, the radio, Spotify, dedicated website  

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