Magazine Revenue
Revenue
Magazines receive revenue from:
- Circulation (production and distribution of magazines) (cover price - £5.75 for MOJO in 2019)
- Advertising (other products/music) (in MOJO, mostly live or recorded music, with some fashion advertising
- Mass advertising (advertising that g, eg. billboards, on radio
- Cross-promotion for other Bauer brands, such as Empire.
- Sponsored content and product placement, for example, 'MOJO listens to all its music on Roksan equipment.
How do they use different funding models to generate income?
- The print magazine industry is suffering from falling advertising revenues and falling circulations as many of their audience go online.
- Their response has been to diversify as much as possible - events are a good example of this - and to move magazines online.
- Sponsored content and product placement, for example 'MOJO listens to all its music on Roksan equipment'.
- Events, e.g. Vogue runs fashion events, GQ runs comedy events.
Online: www.mojo4music.com
What's available to audiences?
- Magazines
- Subscriptions
- Merch
- Newsletter
- Articles
How does it engage with different people?
Engages a younger target audience through ticket sales and competition, also through merch
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