Magazine Ownership and NRS

  Magazine Ownership & NRS

The magazine industry is mostly owned by publishing companies, rather than the very large conglomerates such as Disney, Amazon and Netflix that dominate film and television media worldwide.

Most magazines are struggling in a competitive market so this media form (print) may be best managed by owners who specialise in the  print medium.

However, magazine publishing is globalised, like other media, with the most popular magazine brands (as measured by the National Readership Survey) in the hands of a few international companies.

Some publishing companies include:

Inc - US

Hubert Burda Media - German

Bauer - German media conglomerate (magazine, radio and music television)

Hearst Communications - US media conglomerate (newspapers, magazines, local radio and cable television)

How are magazine audiences categorised? 

Cosmopolitan - Categorised through segments - Gender, Age, Social Class, Family Size

How is readership and consumption measured?

Cosmopolitan - Measured through Market, Magazines and News-brands. 

Also separated through print, desktop, phone, tablet, etc.

How are audiences identified? 

"A high-quality face to face survey of 35,000 participants per year interviewed in home to collect print readership and demographic data."

"Estimates of the audiences for digital platforms sourced directly from Comscore and integrated with the readership survey by means of a specially developed fusion process."

"Where appropriate adjustments are made to the proportion of readers reading a brand both in print and on screen, based on observations from survey participants who had a specially designed Tracker App installed on their devices i.e. desktop, laptop, phone, tablet."