Entire Mojo Magazine - Hardcopy

MOJO Set Texts:

Pink Floyd

Theories involved: Reception Theory

Preferred Reading

- Audiences accept and agree with all of the messages within a media product.

Oppositional Reading

- Audiences reject and disagree with all of the messages within a media product.

Negotiated Reading 

- Audiences part agree / part disagree with the messages within a media product.

How many men? How many women? How many ethnic minorities? Is this a fair representation?

Front cover almost all men (5) and 1 woman in small photo at the corner, with no other ethnic minorities. The small number of women who are there are represented as very masculine, not sexualised, however this is an unfair representation as Mojo is portraying women as being unable to be in the rock industry.

The first 20 pages there are 55 men, and 17 woman, with little to none ethnic minorities (only 4); this isn't necessarily a fair representation due to the lack of diversity; they are focusing on one ethnicity/race instead of including others such as other religions, as well as the majority of images being of me, however this is mainly in order to meet the target audience of the magazine.

How might audiences interpret the same magazines very differently and how might these differences reflect both social and individual differences?

Older audiences such as 50 and above may interpret this magazine as very informative and interesting, focusing on the music and genre of the magazine as well as the different artists that are included. However, older audiences may also not regard the lack of diverse artists.

On the other hand, younger audiences such as teens and below may regard the lack of diversity and therefore may associate the rock genre with white males. This is because they are easily influenced by what they see and read.

How many main advertisements are there throughout the magazine? Where? What? Why?

There are 7 adverts on the first 20 pages, some taking up whole pages and some as smaller ads just on the corners of the page. Most if not all of these advertisements are promoting music, such as albums, bands, specific songs and other magazines. The majority of these adverts conform to the rock genre and artists in order to promote this style to fit the target audience. Cross promotion is done - Bauer media has promoted Empire magazine inside the Mojo magazine - they own both.

Articles? 

Range of articles to keep the audience interested and engaged as well as promoting other artists.