Audience

Audience
Why do audiences consume music videos?
If a viewer wants to interpret a song the way the artist wants to. But mainly it is the same as any media texts - entertainment, escapism. 

Uses and Gratification Theory
Information - To learn about the world we live in, anything
Personal Identity - To IDENTIFY with a character or artist.
Entertainment - To fill time / escape from normal life. Enjoyment.
Social Interaction - With each other - using a media text as a talking point, for conversation. OR with the media - building a 'relationship'. E.g. Kim Kardashian - watching her show, following her on twitter, buying her branded products.

Male Gaze Theory (1975)
Media products (film, TV, magazine, video games) are predominantly made for heterosexual males. Women's costumes are often tighter, shorter and more revealing.
Females are "for the pleasure of looking at".









Example - an advert that is FOR men; man is clothes and wearing a suit, showing success. Woman is naked - there to attract men to look at the advert.









Example - an advert that is FOR women, but still has a woman posing naked and seductively. 


Questions
1. Watch the videos and then rank them in order of how engaging you found them.
1. Little Mix - Black Magic
2. The Vamps - Somebody to You

2. Why might they get repeat views or be shared/recommended?
Black Magic may get repeated views or be shared as it as a comedic story line as well as an engaging one, for example the audience will want to know what happens after the 'spell', which can be talked about by people.
Somebody to You may be shared as the boys are the focus of the video, which attract audiences through personal identity and entertainment.

3. How do each of these artists benefit from music videos? Consider the audience in your answer.
They may benefit from money through advertisements. They also may benefit through popularity, a good and engaging music video can attract new audiences. This can get them to also listen to other music from that artist.






TARGET AUDIENCE DEMOGRAPHIC
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