- As with any moving image text, how the camera is used and how images are sequenced will have a significant impact upon meaning.
- For example, just like in feature film, certain camera shots and angles will create meanings for the audience of a music video and can be used to emphasise messages in the song or suggest qualities in the performer.
Editing
- Though the most common form of editing associated with the music promo is fast cut montage, which makes many of the images impossible to grasp on first viewing (thus ensuring multiple viewing), there are videos which use slow pace and gentler transitions to establish mood.
- This is particularly apparent for the work of many female solo artists with a broad audience appeal, such as Adele.
Lisa Loeb "Stay (I Missed You)" Music Video
Camera work: Slow tracking out from the cat and then slow tracking in to the singer to set a calm tone which reflects the slow paced, depressing music. Slow tracking towards her face sets an uncomfortable scene for the audience.
Define key words - recap
Dominant representation - people/society that is represented with power and dominance over others
Genre Hybridity - Multiple genres 'merged' into one, e.g. rom-com
Stereotype - a typical/conventional aspect of an object or person
Enigma code - something that happens that we do not understand that draws us in.
Countertype - something that isn't a typical/conventional aspect of an object or person
Intertextuality = When one media text makes reference to another pre-existing media text
1964 - The Beatles on the Ed Sullivan Show
1999 - Outkast: Hey Ya
Intertextuality = Reference to the Beatles on the Ed Sullivan show, Hey Ya does the same, sort of a parody of the beatles.
1991 - Massive Attack: Unfinished Symphony
1997 - The Verse: Bittersweet Symphony
Intertextuality = both music videos follow and focus on one character singing the song, with a background and people that the character ignores
Backstreet boys - I want it that way
Nsync - Tearin up my heart
Blink182 - What's my age again?
These videos were popular as they take another popular song and 'spoof' them for comedic purpose.
The intertextuality section was work set as a cover lesson - from looking at all your other blogs posts, you have included sufficient detail, but this appears to be lacking!
ReplyDeleteWhy do texts make intertextual references?
Miss C
To gain a wider audience attracted from these intertextual media texts.
ReplyDelete