Lesson 5
Sam is a 16 year old boy who lives in central London who always wants to be in the know. He is all about new music and loves to discover and support new and upcoming artists, especially from the UK as it is his favourite type of music. Sam always wants to know what is going on in his community, especially in the world of music. Sam is quite young, so he's not a serious guy, but always likes to be taught new things through documentaries and news stories. Sam loves live music, especially rap, and loves to listen to BBC Radio 1's live lounge to see artists personalities, not just their performances.
What is the audience address of The Radio 1 Live Lounge in terms of its content and style? Why is this?
The audience address is to entertain them through either their favourite artists or music genre. The live lounge's dark studio, sometimes with a band, gives off a chill environment. They do this to make the audience feel comfortable with the artists and their performances.
PUBLIC SERVICE BROADCASTER - Their Aim:
1. Have distinctive, high quality programmes.
2. Reflect the diversity of Britain.
3. Inform the public.
4. Make original programmes rather than just importing cheaper American programmes.
Don't confuse this with the BBC Remit:
To enrich people's lives with programmes and services that inform, educate and entertain.
'To reflect the UK, its culture and values to the world'.
Exceptions to this would be public service broadcasters like the BBC.
A PSB television or radio broadcasting that has to meet requirements set by Ofcom, the regulator for TV and radio.
What is the audience address of The Radio 1 Live Lounge in terms of its content and style? Why is this?
The audience address is to entertain them through either their favourite artists or music genre. The live lounge's dark studio, sometimes with a band, gives off a chill environment. They do this to make the audience feel comfortable with the artists and their performances.
PUBLIC SERVICE BROADCASTER - Their Aim:
1. Have distinctive, high quality programmes.
2. Reflect the diversity of Britain.
3. Inform the public.
4. Make original programmes rather than just importing cheaper American programmes.
Don't confuse this with the BBC Remit:
To enrich people's lives with programmes and services that inform, educate and entertain.
'To reflect the UK, its culture and values to the world'.
PSB
Organisations within the media industries produce content with the aim of making money from audiences consumption. – ITV, Channel 4.Exceptions to this would be public service broadcasters like the BBC.
A PSB television or radio broadcasting that has to meet requirements set by Ofcom, the regulator for TV and radio.
Remember mode of address (also known as audience address) = are they directly talking to you? Is it formal? Informal?
ReplyDeleteMiss C
It is not direct address, however it is not kept too formal - informality creates a sense of normality to the environment for the live audience as well as people watching or listening at home.
ReplyDelete