Lesson 2
Ways to Access Radio:
OnlineDAB Radio
Mobile phones and other mobile devices
Smart speakers
TV
DVD
Types of Radio
Local, National and Commercial
Local (Community)
Community Stations serve geographic communities.
They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters.
Community radio stations are operated, owned, and influenced by the communities they serve.
Commercial
Large commercial stations typically reach the largest audience.
A single prerecorded interview can kill many birds with one stone, as it will often be broadcast across a number of stations and many areas.
Normally the interviews are edited down into sound bites, meaning the radio stations can select a short clip from a longer interview. The downside, however, is that the branding may be edited out too.
Larger stations favour stories with celebrities.
Smaller stations tend to do longer interviews which are more in-depth and cover more of the research. The commercial radio approach usually shy's away from playing new artists.
To help them make decisions about which songs to play, stations work with labels and promotes to get a better idea of how a song/artist is going to be marketed.
The more the exposure to the song, the more the station will be convinced that played it will increase their ratings since it will be familiar to their listeners.
Adverts are played 3 different times every hour. Advert during this show are relatable to what the target audience would in be interested in purchasing.
BBC
BBC is much stricter when it comes to brand mentions.
BBC are only allowed one brand mention during the course of an interview. It is likely that a guest will be cut off if a brand is mentioned more than a couple of times.
BBC mid-mornings often do live chats which are great for brand mentions and you get much more air time than you do with a prerecorded clip.
BBC breakfast slots tend to be harder news stories, whilst mid-mornings tend to be more of a casual chat.
The BBC believe in super serving the community with local news, guests and information.
Stations are far more celebratory of new, upcoming artists.
The BBC are fully aware that all commercial stations have commercials before the top of the hour and as a result, they play current chart song deliberately while adverts being played at the exact time. It makes the listener want to listen to a BBC show in comparison to commercial stations because most people would rather listen to music than news and boring commercials.
They broadcast content that is popular and relevant to a local, specific audience but is often overlooked by commercial or mass-media broadcasters.
Community radio stations are operated, owned, and influenced by the communities they serve.
National
Radio stations available nationally (Capital Xtra, Classic Fm, Heart)
Commercial
Commercial radio licenses are awarded by Ofcom. They have large commercial stations typically reach the largest audience.
Large commercial stations typically reach the largest audience.
A single prerecorded interview can kill many birds with one stone, as it will often be broadcast across a number of stations and many areas.
Normally the interviews are edited down into sound bites, meaning the radio stations can select a short clip from a longer interview. The downside, however, is that the branding may be edited out too.
Larger stations favour stories with celebrities.
Smaller stations tend to do longer interviews which are more in-depth and cover more of the research. The commercial radio approach usually shy's away from playing new artists.
To help them make decisions about which songs to play, stations work with labels and promotes to get a better idea of how a song/artist is going to be marketed.
The more the exposure to the song, the more the station will be convinced that played it will increase their ratings since it will be familiar to their listeners.
Adverts are played 3 different times every hour. Advert during this show are relatable to what the target audience would in be interested in purchasing.
BBC is much stricter when it comes to brand mentions.
BBC are only allowed one brand mention during the course of an interview. It is likely that a guest will be cut off if a brand is mentioned more than a couple of times.
BBC mid-mornings often do live chats which are great for brand mentions and you get much more air time than you do with a prerecorded clip.
BBC breakfast slots tend to be harder news stories, whilst mid-mornings tend to be more of a casual chat.
The BBC believe in super serving the community with local news, guests and information.
Stations are far more celebratory of new, upcoming artists.
The BBC are fully aware that all commercial stations have commercials before the top of the hour and as a result, they play current chart song deliberately while adverts being played at the exact time. It makes the listener want to listen to a BBC show in comparison to commercial stations because most people would rather listen to music than news and boring commercials.
Ways to access radio...DVD?
ReplyDeleteI can see the majority of this has been copied and pasted from my PowerPoint, so please ensure you read over the differences between commercial & BBC radio.
Please respond with a summary of the two - maybe even provide an example of a commercial station? (A station that has lots of advert breaks and is funded by these adverts...)
Miss C
Capital - a commercial radio station that tends to not usually play new artists, but instead mainstream and popular chart songs as they work with popular record labels to improve on promoting their music. They of course include advert breaks 3 times an hour and provide interviews with artists.
DeleteBBC Radio 1 - No commercials at all - only one brand mention over the course of an interview. They tend to praise new upcoming artists much more than current big artists.