Theories involved: Reception Theory - Hall
Preferred Reading
- Audiences accept and agree with all of the messages within a media product.
- For example, audiences believe that Little Mix can perform magic and have the power to help people.
Oppositional Reading
- Audiences reject and disagree with all of the messages within a media product.
- Completely disagree with stereotypical characters.
Negotiated Reading
- Audiences part agree / part disagree with the messages within a media product.
- May enjoy the music, but not really care about the video.
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