Mojo Magazine

MOJO, is a serious 'classic rock' magazine that targets an upmarket and mature audience.

This reflects the context of the economic power of the 'baby boomer' generation. - They were the first generation to have disposable income post war. They were able to enjoy music/festivals/concerts.

In terms of media industries, MOJO is a good example of diversification.

- It includes a magazine, dedicated website, Instagram page, Twitter account, etc.

MOJO is a product with a clear audience address - engaging the passion of music fans who consider themselves sophisticated - this is reflected in a consistent media language house style.

Statistics

83.5% of MOJO's demographic is male.

65.1% of MOJO's reader age is 39-55 years old. 

72% of MOJO's social grade is ABC1.

MOJO's audience = Niche, older, predominantly male audience.

On average are ages 41.

- Mojo's readers are serious music fans and loyal readers of the brand.