MOJO Media Language

CODES AND CONVENTIONS OF FRONT COVERS

The name of the magazine is called a masthead. 

There are usually three font and three colours.

The fonts and colours usually represents the genre of the magazine.

Slogan is typically memorable, usually found centralised at the top, or at the top left.

Cover lines tells you what is inside the magazine, a feature article is the main article and usually the biggest font size.

Main image, typically one big main image which is usually a mid shot in music magazines. The person is looking at the camera so they are always looking at you. 

Masthead

In white and in bold text, at the top of the magazine and it stands out to the audience.

Colour

Lots of different colours (multicoloured). This kind of colour scheme reflect psychedelic rock and represents drugs in that era, which Pink Floyd were involved with.

Main feature article

Size of text is bigger than the cover lines, but smaller than the masthead. This suggests this piece of text is important and takes dominance of the coverlines. It's also in white, which challenges the typical connotations of psychedelic rock - dark and deep.

Main Cover Line

Different colours to separate certain subtopics within the magazine.

Main Image

Heads are transparent and appear to be 'floating' - again representing drugs and that state of mind.

Codes and conventions

Mojo logo stands out in the same position as all of the other MOJO magazines, however colours are more vibrant and bright which challenges the typical conventions of the usual design of MOJO magazines - grey and dark. However, psychedelic rock is very drug based and uses colours to represent what it is like to feel and see when you are on drugs, which is what Pink Floyd were involved with. The magazine cover conventionally has a cover line to show what's inside of the magazine, as well as an image of the main band the magazine is about.

Is there a relationship between technology and media language on the cover?

Yes, edited photo of the band (their heads 'floating') is done again to convey what it is like to be high on drugs, like you are floating. This is done to portray what Pink Floyd are like and what their lyrics and music style is like.

Language used on the front cover is neither informal or formal - just straight to the point and informative, tells you exactly what's inside and what the main article is.

 

 

MOJO - A Change In Society

A magazine front cover dominated by females - Vogue.

A magazine front cover that supports anyone from the LGBTQ community - Q Culture.

A magazine front cover that is multicultural - Allure.

The changes in gender roles - the increasing role of women in public life due to the impact of 1970s feminism, changing stereotypes of masculinity and femininity.

Changing attitudes to sexualities - the increasingly visible role of LGBTQ+ people in public life and acceptance of different sexualities.

Multiculturalism - the change from a normatively white and racist society to one characterised by racial and ethnic diversity.

Celebrity Culture - the organisation of popular culture around celebrities - people who are famous for being famous.

Consumerism - the expectation that people should mark out an individual identity by exercising choice in buying goods and services and aspire to higher social status; the dominance of marketing.

MOJO Set Texts

MOJO Set Texts:

Sex Pistols and Pink Floyd.

Who are the Sex Pistols? 5 Facts.

They were formed in 1975, and were very popular during this era.

Formed in London.

They were responsible for starting the 'punk movement' in the UK.

Their most popular single 'God Save The Queen' was released during Queen Elizabeth II's Silver Jubilee in 1977.

Punk Rock

It emerged in the mid 1970s.

They are short, hard hitting and fast paced songs.

It emerged from garage rock in the 1960s.

Who are the Pink Floyd? 5 Facts.

Pink Floyd were an English rock band formed in London.

They were formed in 1965.

They were a psychedelic rock group.

Pink Floyd were founded by students Syd Barrett, Nick Mason, Roger Waters, and Richard Wright.

Psychedelic Rock and Progressive Rock

Psychedelic Rock is focused on sound and texture. 

Progressive Rock is focused more on structure.

Pink Floyd were popular as they fit into both these genres.

Mojo Magazine

MOJO, is a serious 'classic rock' magazine that targets an upmarket and mature audience.

This reflects the context of the economic power of the 'baby boomer' generation. - They were the first generation to have disposable income post war. They were able to enjoy music/festivals/concerts.

In terms of media industries, MOJO is a good example of diversification.

- It includes a magazine, dedicated website, Instagram page, Twitter account, etc.

MOJO is a product with a clear audience address - engaging the passion of music fans who consider themselves sophisticated - this is reflected in a consistent media language house style.

Statistics

83.5% of MOJO's demographic is male.

65.1% of MOJO's reader age is 39-55 years old. 

72% of MOJO's social grade is ABC1.

MOJO's audience = Niche, older, predominantly male audience.

On average are ages 41.

- Mojo's readers are serious music fans and loyal readers of the brand.